<p>Relationships are changing in membership associations. Elizabeth Weaver Engel, an association veteran and current head of Spark Consulting, challenges the idea of what membership can mean. This week, Beth and Elizabeth discuss how to re-focus attention, services and potentially business models on what a member needs from their association rather than the other way around.</p>

Relationships are changing in membership associations. Elizabeth Weaver Engel, an association veteran and current head of Spark Consulting, challenges the idea of what membership can mean. This week, Beth and Elizabeth discuss how to re-focus attention, services and potentially business models on what a member needs from their association rather than the other way around.

DP 006: Rethinking What it Means to be a Member with Elizabeth Weaver Engel

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.

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DP 006: Rethinking What it Means to be a Member with Elizabeth Weaver Engel

DP 006: Rethinking What it Means to be a Member with Elizabeth Weaver Engel