<p>Peggy Hoffman wants to get rid of volunteers. Well, she wants to get rid of the emotional baggage attached to the word “volunteer.” Instead, Hoffman, president of Mariner Management, looks at how we can eliminate the pressure of being a volunteer. They explore ways to engage members to become more active with the organization as involvement is the trigger to commitment.</p>

Peggy Hoffman wants to get rid of volunteers. Well, she wants to get rid of the emotional baggage attached to the word “volunteer.” Instead, Hoffman, president of Mariner Management, looks at how we can eliminate the pressure of being a volunteer. They explore ways to engage members to become more active with the organization as involvement is the trigger to commitment.

DP 011: Banning the "V" Word with Peggy Hoffman

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.

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DP 011: Banning the "V" Word with Peggy Hoffman

DP 011: Banning the "V" Word with Peggy Hoffman