People underrate the power of their ability to really jump-start something in a community. It seems so big, but it doesn't have to be. Communicating with people in a way that resonates and gets them to take that next step and whatever action that may be is really the key. This week Beth talks with Abigail Quesinberry, Social Media Strategist with the Center for Teaching Quality in Carrboro, NC about collaborating to create social media content that builds your power-base.