<p>It's often surprising how much more successful and profitable an organization can be going after what's exactly right for them, rather than trying to get a little bit of everything. Lisa Paris, Vice President of Marketing and Admissions at Peirce College talks with Beth about understanding the needs and desires of your customer for successful brand positioning.</p>

It's often surprising how much more successful and profitable an organization can be going after what's exactly right for them, rather than trying to get a little bit of everything. Lisa Paris, Vice President of Marketing and Admissions at Peirce College talks with Beth about understanding the needs and desires of your customer for successful brand positioning.

DP 019: Finding Your Niche with Lisa Paris

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.

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DP 019: Finding Your Niche with Lisa Paris

DP 019: Finding Your Niche with Lisa Paris