<p>"Want to know the mystery behind what makes media go viral? Wish you could create it reliably? Join me as Justin Ware, Director of Interactive Communication at Bentz Whaley Flessner, shares the secret behind the repeated success he has with online viral marketing, consistently gaining reach, supporters and donations online."</p>

"Want to know the mystery behind what makes media go viral? Wish you could create it reliably? Join me as Justin Ware, Director of Interactive Communication at Bentz Whaley Flessner, shares the secret behind the repeated success he has with online viral marketing, consistently gaining reach, supporters and donations online."

DP 022: Manufacturing Viral Campaigns with Justin Ware

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.

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DP 022: Manufacturing Viral Campaigns with Justin Ware

DP 022: Manufacturing Viral Campaigns with Justin Ware