Your brand, your marketing, people's opinions of you certainly live in your community's hearts and minds. If you want to mirror that image, you've got to know how to connect with your people. This week Beth talks with Amanda Kaiser about the kind of questions you need to be asking today to grow for tomorrow. If you're wondering about positioning for the future and telling that story that people want to hear, surveys can't answer those questions. Listen in as Amanda shares her experience in what really works.