<p>John Lepp's priority is to champion donors at every single turn. At Agents of Good, John focuses on the pure fundamentals of direct response and gratitude towards donor action. This week Beth gets to confer with a fellow designer on the role of marketing and the impact of design in donor communications.</p>

John Lepp's priority is to champion donors at every single turn. At Agents of Good, John focuses on the pure fundamentals of direct response and gratitude towards donor action. This week Beth gets to confer with a fellow designer on the role of marketing and the impact of design in donor communications.

DP 041: Looking at Marketing Through a Donor Lens with John Lepp

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.

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DP 041: Looking at Marketing Through a Donor Lens with John Lepp

DP 041: Looking at Marketing Through a Donor Lens with John Lepp