Driving Participation Podcast:  What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations

DP 042: Stop Combining Asking and Thanking with Lynne Wester


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Seven out of ten of our donors make one gift and never ever come back again. The biggest cause is that we don't actually stop, take the time to appreciate the gift that we've gotten and say thank you, tell donors what their gift did and then ask next after we've built a relationship. Lynne Wester, the Donor Relations Guru, shares her path for growing support through showing gratitude and impact.

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Driving Participation Podcast:  What Is Working in Marketing & Fundraising | Nonprofits | Schools | AssociationsBy Beth Brodovsky

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