This week, the genius of online engagement, John Haydon, joins Beth to tell us about the magic of a 'mini campaign" to test ideas in an

online world that is changing weekly. John thinks that the organizations that are making real progress online do a lot of risk taking. Facebook is a great forum for experiments because it lets your fans become ambassadors. Taking people that like you in real life and letting them share your story with their friends engages them and grows your community. Listen in to learn John's "recipes" for social engagement.