<p>The press release is the dinosaur of the industry. Debbie Albert of Albert Communications says there's no question about it and if people keep referring to press releases, they really don't understand what public relations can do. Its time to talk PR. And Beth asked Debbie to share what's working today from traditional tactics to web and new media.</p>

The press release is the dinosaur of the industry. Debbie Albert of Albert Communications says there's no question about it and if people keep referring to press releases, they really don't understand what public relations can do. Its time to talk PR. And Beth asked Debbie to share what's working today from traditional tactics to web and new media.

DP 050: Using PR to Connect with New Audiences with Debbie Albert

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.

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DP 050: Using PR to Connect with New Audiences with Debbie Albert

DP 050: Using PR to Connect with New Audiences with Debbie Albert