Crowdfunding is growing as a way to finance projects, products, movies and ideas. The Canadian Society of Association Executives decided to try it as a funding experiment. Using Indegogo they raised over $10,000 in under a month. Michael Anderson, CEO of CSAE joins Beth to explain how the crowdfunding process works from planning, marketing, and operational angles. He makes the point that crowdfunding isn't collecting donations, it is getting an investment from people who want to see the benefit of your project.