Email marketing is a great way to contact your constituents, but when it isn't done properly, you're wasting time and money. Heather Solos, director at email marketing company FeedBlitz, joins to talk about common mistakes fundraisers make when using email marketing. Sending emails through the wrong channels can make your messages end up in spam filters or not reach anyone at all. She discusses how to build a trusting bond with people on your email list, and how to use analytics and testing to target your messages efficiently.