As we close in on the 4th #GivingTuesday, Sean King joins Beth to talk about using the event for more than a one day fundraiser. Sean brought together the arts organizations in Allentown, PA to create a bigger impact than any of them could have achieved on their own. He shares how collaboration can help improve visibility for arts and build excitement. GivingTuesday is gaining in recognition and there are more opportunities than ever for using it as a tipping point to grow.