<p>Its time to get serious about being specific. Today Beth is joined by KiKi L'Italien, moderator of the long-running #assnchat Twitterchat. As one of the strongest voices in member-focused communications, KiKi shares her experiences with building audiences by creating content they want.</p>

Its time to get serious about being specific. Today Beth is joined by KiKi L'Italien, moderator of the long-running #assnchat Twitterchat. As one of the strongest voices in member-focused communications, KiKi shares her experiences with building audiences by creating content they want.

DP 072: Understand your Existing Audience Frontward and Backward with KiKi L'Italien

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.

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DP 072: Understand your Existing Audience Frontward and Backward with KiKi L'Italien

DP 072: Understand your Existing Audience Frontward and Backward with KiKi L'Italien