You'd be surprised how many people are curious about particle physics. When Kathryn Jepsen started as the Editor-in-chief, Symmetry Magazine at SLAC National Accelerator Laboratory it was a print magazine suffering from budget cuts. In the process of going online, the publication has found a new audience and created opportunities to share this science with people they never expected. Learn what it takes to deliver content online in a way that not only keeps your current audience, but adds a new one.