This week, Amie Simpson, Assistant Director at Temple University, joins us to share how her team was able to transform a national campaign to fit around Temple's needs, turning Giving Tuesday into Giving "TUesday." Amie focused on creating a sense of togetherness among Temple alumni by sparking an everyday conversation using simple, image-based content throughout different social media platforms. By doing so, she was able to tailor the campaign to drive engagement and increase participation among alumni.