Transitions in any part of life can be hard—especially when you're undergoing transitions in a national organization with local chapters. Laura Marx, president and CEO of United Way of North Carolina, joins in this week to talk about the changes United Way has made and how its regional chapters around the country are affected. One challenge Marx has tackled since she started is working with her staff to identify the audience they’re trying to reach. She and Beth explore how United Way has spread its new message throughout the organization and where its focus has been in its branding efforts.