<p>Nothing like waking up to find your fundraising system frozen. Everyone dreams of content going viral. But are you prepared on the backend for when it does? Barry Martin of COTA takes some time to talk to Beth at the DonorPerfect user conference about what happened when an unexpected piece of media exploded overnight.</p>

Nothing like waking up to find your fundraising system frozen. Everyone dreams of content going viral. But are you prepared on the backend for when it does? Barry Martin of COTA takes some time to talk to Beth at the DonorPerfect user conference about what happened when an unexpected piece of media exploded overnight.

DP024: What Happens on the Inside when Content Goes Viral with Barry Martin

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations have so much in common when it comes to attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what’s working to get people to show up, stick around and give back.

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DP024: What Happens on the Inside when Content Goes Viral with Barry Martin

DP024: What Happens on the Inside when Content Goes Viral with Barry Martin