As the world has become more a complex place to work and live, coaching has become more necessary at the enterprise level. What kind of marketing and metric tracking would decision makers in the space respond to, and why has coaching become an employee benefit? What changes will the infiltration of coaching in companies bring to both the coach, and the enterprise? How do we marry data and the human element to create a coaching service that is scalable, sellable and still effective enough for each individual? How can we standardize coaching practice?