This episode features the brilliant Dr. Ann Torres. Dr. Ann is the Head of the Marketing Discipline at the National University of Ireland Galway. Dr. Ann talks about her career, including her education in the US. We talk about the end goals for students at Galway with critical and strategic thinking being the most important skills developed from the courses. Students achieve this by working on real-life case studies of businesses that apply to be part of the university programmes. Dr. Ann wonderfully talks about the development of skills of the students and the cost-effective approaches to programs and technologies available to them. This a different take on the show but one necessary to see how the next generation of marketers is developing their skills. This a brilliant episode for anyone wanting to understand the Irish educational system in marketing and how businesses can get first-hand help from local universities.