JOY Drive with Warren

Dr Bo Pang: Sunscreen – Recalls and Rebuilding Trust


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With 21 products under TGA review, consumers are asking what—and who—they can trust. Marketing lecturer Dr Bo Pang explores reactive versus proactive transparency and how brands can earn back confidence.

Guest: Dr Bo Pang, Senior Lecturer in Marketing, Swinburne University

Presenter: Warren Andrew

The post Dr Bo Pang: Sunscreen – Recalls and Rebuilding Trust appeared first on JOY Drive.

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