Brianna Rhue, OD, FAAO, FSLS, wears two hats—practicing optometrist and co-founder of Dr. Contact Lens. In a 23-minute podcast, she reminds both doctors and sales reps that they are the “sharks” in the industry, holding the key to patient relationships. Through The Eye Pitch Book and her “three-frog strategy,” she encourages better communication between vendors and optometrists. The next big boost for a practice, she says, might be in one of those pitches—if people take the time to listen.