Episode 238: Dr. Caitlin Dewilde on How To Create Return With Social Media Marketing

In today's podcast, I am joined by special guest Dr. Caitlin Dewilde from The Social DVM to talk about creating return with your social media marketing. We also cover how to track ROI, What is working, what should you be doing with video, photo,written content, and more practical tips for your veterinary practice.  Caitlin is a veterinarian from St. Louis who was fed up with clients looking up stuff through the internet so The social DVM was born in 2013. To reach and interact with clients directly through social media. She also has a brand new book now available Social Media and Marketing For Veterinary Professionals. She shares with us some of her biggest and most important tips for social: Have a multi modal or media approach. Branch out to other social sites. Think about your best clients at your practice and how do we target our best clients to get new clients just like them to grow our business with the best of the best clients in our practice. And how we target them is we ask them directly what do they want to see on socials We have seen over time the slow of new social platforms. We saw there was a massive boom of new social media apps popping up all the time. Go to the platforms you are creating content for.  And much more. Be sure to listen to the whole interview to hear all the tips Check out Dr. Caitlin Dewilde new book now available Here Be sure to check out the many The Veterinary Marketing Podcast Courses like the Youtube Ads Couse and The Veterinary Marketing Ad Workshop we have available Here Join the Veterinary Marketing Nerd Facebook group to get even more help with your veterinary practices digital marketing  Be sure to listen and let me know if you have any questions, comments, or need help with anything!