Today`s Guest Dr. Chris Gray has been a pioneering expert in consumer psychology and buying behavior for three decades. In that time, he's put his extensive expertise to work helping many of the world's most admired brands — P&G, Coca-Cola, Nestle, The North Face, Adidas, Novartis, and many others — understand consumers' minds to create winning strategies, solve business challenges, innovate effectively, and gain an unfair advantage by influencing customer behavior without feeling gross.

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