Eaon talks with Dr Karen Nelson-Field, CEO of Amplified Intelligence, about human attention as a measurement and metric that can help advertisers towards quality ad placements. They discuss the key themes of Karen's most recent book 'The Attention Economy' from the myths of 'viral' to how the established laws of brand growth might change over the next ten years. Dr Karen also picks 5 tunes as we continue the Desert Island Discs sub plot of these chats.