In a world in which new therapies are being developed at a phenomenal rate, is innovation always the answer? Organized around the theme INnovation: Do You Win by Being IN?, our 28th Annual DIA EuroMeeting explored when, where, and how, innovation leads to advances in health care product development. In this podcast, DIA Global ForumDeputy Editor Dr. Alberto Grignolo interviews EuroMeeting Co-Chair Dr. Kemal Malik, who serves on the Board of Management for Bayer, Germany, about innovation and related topics.