Dr. Larry Kosinski needs no introduction. As a leader, he's known for innovating, for breaking away from the norm and be a guiding light for the industry.  After a successful private practice career, he helped his group transition to a PE platform to work on SonarMD, a venture-funded company he founded. Now, he's onto a surprising new startup, a stool-smelling e-nose called Voconomics (patent filed). 

In this freewheeling interview, we chat about everything that GI doctors must pay attention to. The risks of running non-diversified "colonoscopy factories" (as he calls them). The shift to digital that would catch most of the industry by surprise. How doctors can find the time from their busy lives to innovate by mastering the basics. And finally his take on private equity.

This is such an important interview. It could quite easily alter the trajectory of many GI careers. It's time to wake up to the vulnerability that private practice GI is in. Dr. Kosinski's message is quite clear. Listen closely.