We like to say "culture is everyone's job", but the fact is that most people don't really understand what culture is. We give vague advice and then wonder why people keep missing the mark. It's like yelling "offsides!" at kids in soccer who have never been taught the rules.

In this illuminating conversation, cultural anthropologist Dr. Krsitine Gentry tells us why culture is not "soft" but something that can formally taught, not assumed. She also shares clear examples of how we can make culture really operational.

Kristine's LinkedIn profile is: https://www.linkedin.com/in/kristine-mckenzie-gentry

You can also check out Kristin'e exiting DisruptHR talk here: https://vimeo.com/1147417398?fl=pl&fe=sh