A discussion on ways in which to prospect in current customers and new businesses. How to retain, expand and grow current customers is a critical prospecting skill as well as how to engage in New Business development. Don't be a Hero to Zero performer. Drive consistency. In the end an unbelievable story of how NOT to prospect, hence the title of the episode. Yes it really happened. Visit us at www.drleadershipresults.com and click subscribe for special content and inverviews with Industry Leaders!