Dr. Leonard Berry, University Distinguished Professor of Marketing at Texas A&M University discusses his research on Never Words and Never Phrases in healthcare environments, what they are, impacts and harm of these statements, and examples of them.

Dr. Leonard Berry, University Distinguished Professor of Marketing at Texas A&amp;M University discusses his research on Never Words and Never Phrases in healthcare environments, what they are, impacts and harm of these statements, and examples of them.

Dr. Leonard Berry, University Distinguished Professor of Marketing at Texas A&M University

Join host Jay Socol for Brazos Matters, a KAMU original production featuring a variety of guests from the Bryan-College Station and Aggieland community. Discussions focus on healthcare, education, economic development, traffic management, quality of life and other topics important to residents and businesses.

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Dr. Leonard Berry, University Distinguished Professor of Marketing at Texas A&M University

Dr. Leonard Berry, University Distinguished Professor of Marketing at Texas A&M University