SHOW NOTES

When she found herself in her comfort zone as a senior executive in healthcare she decided to strike out on her own and do something new that caters to what interests her

Martina explains how the brain gets into threat states when trying something new, and what you can do to alleviate it...

Even if I'm not obviously scared, my brain definitely is quite scared

I love learning and my fascination has always been about the hidden capabilities of the brain

Throughout my life being an MD, having studied medicine, being a scientist, I see that there's a lot of unused potential in the brain

We know that the brain can be changed, it's changing every day.

We're learning more about neuroscience every day, which is great, because you can learn to deal with yourself better, and as a leader deal with your team better

I get really angry when I see neuroscience being communicated in books and articles in a stupid way or too complicated, so I decided to write a book about it.

Martina's book is called, Build Better Brains: A leader's guide to the world of neuroscience, published in 2020

Learn how Martina wrote her book in 9 months.

You have to recognize when you're ignorant, but you also have to be able to say, I want to learn, but also I need help...

There's no need to "hack" your brain, forget about nootropics

Martina saw that the information on the brain out there was either too complex, too scientific, too referenced, very dry and was usually missing the point. She could see a need for something that was more relevant, lighthearted, more entertaining and not esoteric.

Why you don't need a footnote to be two pages long to impart useful information!

I think that the biggest decision you need to make when becoming an author is: how much do I need to know and how much do I want to put in the book?

I've always been an 80% person, which means I live with the risk of missing out

If I did it again I would build up my community before writing the book

How & why to turn your book into a course

Jump into the cold water, and take Kung Fu Panda's advice, because tomorrow is a mystery...

I like to test with different audiences, I gave this chapters of the book and even the full full manuscript to very different people. Test with people who are not your key audience, but will give critical feedback.

Every time you test and get success you give your brain a little dopamine kick, you activate your reward cycle, that's where motivation comes from

Feedback can activate your reward cycle as much as chocolate, your brain activates its pleasure centre as neurochemicals are released

Go from a dream to a project to get it done.

Don't do it alone. Get help from experts. Your chances of success are much higher.

Find out what type of leader you are - Gardener, Magician or Captain - at www.MartinaMuttke.com