Dr. Paul Kim is the founder of MASQ Optical, stands with the eye care community in the long-standing practice of giving back in the neighborhoods we serve. After fulfilling his Army duty, he continued to provide eyecare for many people in his community where he was able to observe the customers’ frustration with the whole eyewear buying experience. With these frustrations in mind, he launched his business, paring premium frame and lenses to offer a simple way to buy glasses creating the customer experience that has helped ignite MASQ Optical towards the success it is today! Tune in to his episode to find out how you can create the customer experience that would fit your brand best!