As thought leaders, our goal is always to become MicroFamous around that one problem we solve for people. It’s even more powerful when we can become so focused that people associate us with one word or phrase. How does packaging ourselves this way make it easier for people to buy from us? How can we articulate the problem behind the one word or phrase we want to be associated with in a way that relates to the market? On this episode, author, and organizational culture consultant, Dr. Pele Raymond shares on the mindset and strategy behind how he’s making himself MicroFamous for happiness.