Real strength isn’t flashy. It’s earned through quiet discipline over time. The same goes for B2B marketing: sustainable growth comes from strong foundations, not sporadic wins.

That’s the lesson of Dr. Peter Attia, the longevity expert who reshaped how millions think about health. In this episode, we explore his B2B marketing parallels with the help of our special guest Ashley Sturm, VP of Marketing at Opengear.

Together, we uncover what B2B marketers can learn from building strong systems behind every campaign, committing to a long-term content strategy, and meeting audiences where they are with multichannel storytelling.

About our guest, Ashley Sturm

Ashley Sturm is VP of Marketing at Opengear. Ashley is a marketing and strategy leader with more than 15 years of experience developing strategic marketing initiatives to increase brand affinity, shape the customer experience, and grow market share. 

Before joining Opengear, she served as the Vice President of Marketing at Nautilus Data Technologies. Prior to that, she served as the Senior Director of Marketing Brand and Content for NTT Global Data Centers Americas, spearheading marketing efforts to open two out of six data center campuses.

Ashley has led global marketing through the startup of Vertiv’s Global Data Center Solutions business unit, where she developed the unit’s foundational messaging and established global and regional marketing teams. Ashley’s career experience includes extensive work with the US Navy through the Clearinghouse for Military Family Readiness as well as broadcast journalism. A graduate of the University of Missouri’s School of Journalism, Ashley specializes in journalism and converged media.

What B2B Companies Can Learn From Dr. Peter Attia:

• Focus on strength in the unseen work. Just like Dr. Attia emphasizes strength in the eccentric phase of movement (the part no one sees), Ashley connects that to B2B marketing fundamentals. Campaigns fail when the foundation is weak. As she puts it: “[It’s] not just the big flashy campaigns or the launches, it’s about the control, the discipline, and the structure behind them.” By investing in process, frameworks, and messaging systems, brands build resilience and long-term performance. The lesson: don’t obsess over launch day, obsess over what holds it all together.
• Commit to the slow burn strategy. Dr. Attia didn’t explode overnight. He showed up for years through podcasts, long-form content, and thought leadership before publishing his book, Outlive: The Science and Art of Longevity. Ashley calls out the power of consistency over time, saying: “He committed to the slow burn… we’re in this for the long haul.” In B2B, that translates to sticking with a point of view, consistently educating your market, and building credibility brick by brick. Thought leadership is earned, not launched, and trust compounds for brands that stay the course.
• Meet people on their terms. Dr. Attia doesn’t rely on one channel or format. He scales his ideas across podcasts, books, YouTube tutorials, social clips, and deep science blogs. Ashley ties that directly to B2B content strategy: “Where are they gonna be? How do they wanna consume it? Let’s make sure we’ve morphed the content to fit that medium.” Your buyers consume differently at different moments. Repurpose one core message into channel-native formats to reach them everywhere they are, not where you wish they were.

Quote

“Strength is built in the parts we sometimes overlook — the details, the structure, the lowering motion — that’s where you build resilience. Whether in health or in business.”

Time Stamps

[00:55] Meet Ashley Sturm, VP of Marketing at Opengear

[01:12] Why Dr. Peter Attia?

[04:02] Role of VP of Marketing at Opengear

[05:03] Deep Dive into Dr. Peter Attia’s Work

[11:23] B2B Marketing Lessons from Dr. Peter Attia

[39:48] Building Authentic Content Strategies

[45:57] Advice for Marketing Leaders

[48:35] Final Thoughts and Takeaways

Links

Connect with Ashley on LinkedIn

Learn more about Opengear

About Remarkable!

Remarkable! is created by the team at Caspian Studios, the premier B2B Podcast-as-a-Service company. Caspian creates both nonfiction and fiction series for B2B companies. If you want a fiction series check out our new offering - The Business Thriller - Hollywood style storytelling for B2B. Learn more at CaspianStudios.com. 

In today’s episode, you heard from Ian Faison (CEO of Caspian Studios) and Meredith Gooderham (Head of Production). Remarkable was produced this week by Jess Avellino, mixed by Scott Goodrich, and our theme song is “Solomon” by FALAK. 

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