OpenAI plans to introduce advertising into the free version of ChatGPT, raising questions about trust and influence. Dr Raffaele F Ciriello explains how advertising can shift incentives within artificial intelligence (AI) companies, where the grey areas lie between answers and influence, and what this could mean for users who rely on AI for guidance and decision-making.

Guest: Dr Raffaele F Ciriello, Senior Lecturer in Business Information Systems, University of Sydney

Presenter: Warren Andrew

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