Dr Ryan Wallman discusses the importance of satire in brand building and how to get it right

Dr Ryan Wallman discusses how brands can use satire marketing to appeal to customers' emotions

Host Adam Fraser interviews marketing industry thought leaders from around the globe, including CMOs, academics, authors, consultants and speakers in this podcast about the strategic marketing landscape. By speaking to the brightest minds in the global industry with a wide ranging 'fire side chat' interview approach, this podcast will help you rise above the noise to join the dots and make sense of the fast moving and ever changing marketing sector.

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Dr Ryan Wallman discusses how brands can use satire marketing to appeal to customers' emotions

Dr Ryan Wallman discusses how brands can use satire marketing to appeal to customers' emotions