In this episode of The Jason Cavness Experience, Jason sits down with Dr. Shailendra Pratap Jain, Bret Wheat Endowed Professor of Marketing and International Business at the University of Washington's Foster School of Business.

Dr. Jain discusses his new book, Managing Brand Transgressions: 8 Principles to Transform Your Brand, co-authored with his wife Dr. Shalini Sarin Jain, and explores how brands can recover from mistakes, rebuild trust, and strengthen reputation.

From his research in consumer psychology to his experiences teaching across leading business schools worldwide, Dr. Jain offers rare insight into how culture, emotion, and communication shape brand loyalty and business resilience.

Episode Highlights

• Managing Brand Transgressions: the 8 core principles • Why brand recovery matters more than brand perfection • Global perspectives on consumer psychology • Marketing ethics and the psychology of trust • What companies can learn from how humans forgive • Lessons from global classrooms — India, Canada, and the U.S. • Academic life: research, teaching, and real-world impact • Preparing for a PhD and building a career in academia • India–Pakistan relations and their economic implications • How marketing, culture, and empathy intersect in leadership

Guest Bio (Condensed)

Dr. Shailendra Pratap Jain, Ph.D. is the Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle.

He has previously served on the faculties of Indiana University, Cornell University, Cambridge University, and the Indian School of Business, among others. Dr. Jain is recognized globally for his work in consumer psychology, brand strategy, and marketing ethics, with numerous publications in top academic journals and awards for both teaching and research.

His latest book, Managing Brand Transgressions: 8 Principles to Transform Your Brand, co-authored with Dr. Shalini Sarin Jain, provides a roadmap for organizations navigating crises, communication breakdowns, and public trust challenges.

Guest Links

LinkedIn – https://www.linkedin.com/in/shailendra-pratap-jain-4a781118/ Book Website – www.brandtransgressions.com Amazon – Managing Brand Transgressions: 8 Principles to Transform Your Brand De Gruyter (Bulk Orders) – De Gruyter Sales Contact

Sponsor

The Jason Cavness Experience is sponsored by CavnessHR, which delivers HR to companies with 49 or fewer employees through a tech platform that automates HR while providing access to a dedicated HR Business Partner. www.CavnessHR.com

Guest Quote / Advice

"Brands, like people, make mistakes. The difference between failure and transformation lies in how honestly and empathetically they respond."

Call to Action

🎧 Listen to full episodes: www.thejasoncavnessexperience.com 📘 Get the book: Managing Brand Transgressions 💡 Learn more about CavnessHR: www.CavnessHR.com