Nike’s back to its roots. Unilever just paid $1.5B for a soap brand. Cloudflare declared war on AI. Oh, and Pamela Anderson is suddenly a branding icon again.
This week, Ben Kaplan and Tom Cain unpack the smartest (and strangest) marketing moves across the globe:

• Nike ditches lifestyle for core athleticism
• Dr. Squatch and the billion-dollar soap game
• Cloudflare vs. AI crawlers — is the internet changing?
• Sainsbury’s market share surprise
• Celebrity endorsements vs real influence
• Tesla’s fully driverless delivery
• NASA streams on Netflix
• And the rise of an AI-generated rock band?

Smart takes. Big brands. No fluff.