This week, we're joined by PR legend Dr. Terry Flynn, Graduate Director and Associate Professor for the Master of Communications Management Program at McMaster University. The anchor story of this week is the ongoing KateGate situation, which is the last story of the pod. Other stories we talk about this week include the dangers of over-media training your spokespeople, Toronto Police's advice to homeowners to leave their car keys by the front door to give easier access to car thieves, TikTok's lobbying initiative that backfired, Molson's great PR move to profile women's names on hockey jerseys and Ron MacLean trying to salvage his reputation/friendship with Don Cherry. Hope you enjoy this episode!