In this episode, we’re joined by Dr. Theresa Callaghan, skincare scientist of 35 years and author of Help! I’m Covered in Adjectives: Cosmetic Claims & The Consumer. With wit, science, and decades of industry experience, Dr. Callaghan helps us unpack the seductive language of the beauty industry—revealing how terms like “clinically proven” and “anti-aging” are often more about persuasion than proof.

From scientific credibility to regulatory blind spots, this conversation is a must-listen for anyone who buys (or sells) cosmetics, including men.