Dr. Yong Jae Ko is a Professor and Interim Department Chair at the University of Florida’s Department of Sport Management in the College of Health and Human Services. With a distinguished 20 plus year career researching and lecturing, Dr. Ko has been instrumental in the success of students seeking careers in academia. Dr. Ko’s research interests are Sport consumer behavior and corporate sponsorship/athlete endorsement & branding. Dr. Ko has well over 100 refereed publications and dozens of refereed proceedings and presentations. Dr. Ko received his B.A. Physical Education from Seoul National University (SNU) Seoul, Korea, his M.A. in Physical Education (with an emphasis in Sport Management) from The Ohio State University, and received his Ph.D. Sport Management (with his Cognate Area in Business Marketing) from The Ohio State University (double buckeye).  

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