An ET report quoted an official aware of the developments that the upcoming ecommerce policy will deal with counterfeits as the number of complaints have risen in recent years and will continue to be a revenue leakage for brands as ecommerce grows.

At that time, several ecommerce companies such as Flipkart and Amazon had raised concerns over the proposed regulatory guidelines by the department.

The draft ecommerce policy had earlier proposed constituting a dedicated ‘data authority’.

India’s ecommerce industry is estimated at around $39 Bn in 2017 and is expected to grow to $200 Bn by 2026.

The ecommerce policy is expected to find a balance between boosting the digital economy and safeguarding the interests of all stakeholders. | To read full story, visit https://startuparound.com/read/1580266966.858812/Draft-National-Ecommerce-Policy-Could-Put-An-End-To-Counterfeits?ref=audio_experience