Thanks to an early partnership with Drake, hip-hop producer Boi-1da helped define a new sound of Toronto. Playing yin to Noah "40" Shebib's yang, he made his mark with hit songs like "Best I Ever Had" and contributions to Eminem, Nicki Minaj, Lil Wayne, Meek Mill and more. In his lecture at the Red Bull Music Academy Bass Camp Montreal 2017, he talks making global hits "Work" for Rihanna and "Controlla" for Drake, reimagining dancehall for the streaming generation, and the music business.