This week on the Geniuses Of Copywriting podcast we hear from yet another copywriting great: Drayton Bird. This man has forgotten more about copywriting than most of us have ever learned.

On this wild ride, we discuss:

David Ogilvy said that nobody knows more about direct marketing than Drayton Bird, and after sharing the stage in Europe and this podcast episode, there's no doubt it's true.

Drayton's book is on Amazon or you can go to https://youdidwhat.co.uk and https://draytonbird.com.

Full transcript available in the Facebook group here: https://www.facebook.com/groups/GeniusesOfCopywriting/