Drayton Bird is the Godfather of Direct mail advertising and marketing. Some say he was David Ogilvy’s Secret Advertising Weapon.

• Why YOU learn more from failure than success . . .
• 3 human weaknesses which make you rich . . .
• Why people who think about marketing all of the time . . . are the most boring people in the fucking world . .
• Drayton exposed why marketing is not a real profession . . .
• Why the minute you start thinking you’re ANY good . . . you’re in trouble!
• and much more . . .