It's not a secret that getting clear on your niche is a great way to get ahead in your business - both from a content perspective and from a sales perspective.

It's also no secret that most people define their niche with a single client avatar at the centre of that niche. 

But...is Ideal Client Avatar (ICA) work really the best way to get your message or products to the right people? Hey - if it's working for you, then yes it is!

However - for a lot of entrepreneurs (maybe you included), it's either too narrow or too frustrating to define a single ICA. That's where the Ideal Target Audience (ITA) comes in.

In this 10 with Jen segment, you'll hear:

• why we ditched ICA work and now work within the ITA model
• what the ITA model is and how it is a more wholistic approach than the ICA model
• the 3 circles that make up the ITA model
• how the ITA model helps to define who you're talking to (your ICA) with your content in any circumstance
• why not every ITA or ICA prompt will matter to your unique audience

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