Listen to this interview to learn: Where to look to identify cutting edge business trends. The significance of a freemium model for market testing. A case study of a company that learned the benefit of selling ancillary products to accommodate customer space constraints. The need for a safe space to explore ideas and new ways of doing business. How important leadership is in supporting or diluting the success of a project. Bob Cooper talks with Bill Ringle about principles and examples of how innovative design helps service businesses create and maintain ongoing revenue streams.