Keenan Vision Podcast - Produced by SalesforceDevops.net

Dreamforce 2022 Report by Vern – Sept. 23, 2022

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Dreamforce Recap

Top Line – Definitely very successful

  • Trailblazers
  • Vendor Ecosystem
  • Overall energy and push

    • Genie

    • Opening keynote – as theatrical as ever. Brett Taylor took center stage to unveil Genie.
    • A re-packaging of Salesforce Marketing CDP, nee Datorama.
      • Adapters to each cloud
      • Analysis
        • Salesforce is being talked about as not being a growth company because they can’t compete in the “intelligent data layer.”
        • This move is strong because Salesforce is now the #1 enterprise application delivery platform, having recently eclipsed SAP in quarterly revenues. It has a chance of sparking interest and orders from an ever-increasing number of customers.
        • Tayor on CNBC on investor day: “Salesforce is a growth company.”
        • However, Genie just makes Salesforce a slightly better competitor when compared to Snowflake, Databricks, or Fivetran. Since acquisitions are apparently not off the table, according to Taylor, I expect Salesforce to make some more moves

          • Best Sessions

          • Pablo Gonzoles & Rob Cowell sessions were being talked about
          • How Google does Salesforce Devops is very interesting, very opinionated. Important session because it talked about some open-source innovations in environment variables and feature flags.
          • Sparsely attended session on how Salesforce does devops. Very fascinating under-the-covers look at service discovery, monitoring, and remediation. Showed off merlion, an open-source Python ML and anomaly-detection system called Merlion.

            • Ancillary Services Market for Salesforce is strong

            • Salesforce did not announce any competing products
            • Vendor villages were busy
            • System Integrations are dominant

              • Salesforce Devops Strong

              • Companies Exhibiting (14)
                • ACCELQ
                • Cloud Compliance
                • CodeScan/AutoRABIT
                • Copado
                • Elements Cloud
                • Flosum
                • Gearset
                • Metazoa
                • Odaseva
                • Opsera
                • OwnBackup
                • Prodly
                  • DevOps Center Integration
                  • Provar
                  • Salto
                  • With Secure
                    • Platform Cybersecurity
                    • DevOps Center not making much of a dent
                      • Still in Beta; no info on usage or satisfaction yet
                      • Prodly and Elements Cloud integrations

                        • Journalistic Topics

                        • Press Conference
                        • The Press Room
                          • Foreign Press
                          • Trailblazers Love Salesforce
                            • It seems real
                            • People get a chance to become successful
                            • There is a support network available
                            • High Tech Bubble
                              • Reddit thread
                              • Customer attendee satisfaction
                                • Reminder about local trailblazer events
                                  • ...more
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                                  Keenan Vision Podcast - Produced by SalesforceDevops.netBy Vernon Keenan