This episode is as engaging as it is educational. I am joined by Farida Raafat, founder of DALYA, for a rich conversation about personal style, the meaning behind materials, and the art of intentional design. We talk about what it looks like to “dress the way you want to be addressed,” the bespoke process she’s created specifically for women, and how she builds silhouettes that balance strength and ease. Farida also pulls back the curtain on the business side—sharing the complexities of working across borders, navigating tariffs, and staying grounded in your values while growing a brand. Whether you love fashion or just want to feel more like yourself when you get dressed, this one’s full of insight and inspiration.

Show Notes: 

—Visit DALYA's website and follow on Instagram

—Connect with Farida on LinkedIn

—Join our newly launched BU Style Circle paid membership and resource hub

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