On this episode of Along the Rock, host Katy Selmi is joined by her daughter, Mary Kay Downs, to share the story behind Selmi’s Formalwear and how a family need turned into Sauk Valley’s go-to destination for prom, homecoming, and formal attire.From long drives to find the perfect dress to bringing nationally recognized designers right to their hometown, Katy and Mary Kay walk through the growth of Selmi’s Formalwear—from tuxedo rentals to a 6,000-square-foot showroom filled with over 600 dresses. They discuss traveling to major buyer shows in Atlanta, selecting trends for Prom 2026, and listening closely to what local students want to see on the racks.This episode highlights the latest prom trends, including corsets, pearls, rhinestones, ruffles, and bold prints, along with popular designers like Sherri Hill and Ashley Lauren, plus several new brands added this year. The conversation also dives into Selmi’s ambassador program, fashion shows, special ordering options, and how the shop creates a personalized experience for every customer.Whether you’re planning for prom, homecoming, or another formal event, this episode offers a behind-the-scenes look at how a small-town business is making a big impact—locally and beyond.📍 Selmi’s Formalwear – Sauk Valley’s Prom Headquarters📞 Call: 815-200-0151🌐 Website: https://selmisformalwear.com/📅 Store Hours:Weekdays: 1:00–6:00 PMWeekends: 12:00–5:00 PM📲 Follow Selmi’s Formalwear on Instagram, Facebook, and TikTok

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